Innovation Cluster and Atomic Sky joined to deliver an interactive presentation on commercialisation to the current team of iPREP PhD researchers, in an eccentric underground venue in Perth CBD.

What makes a good pitch? Andy Lamb from Atomic Sky spent the first part of the session running through the elements of a successful pitch. Andy’s Lesson #1: Put the Audience first. What do they want to hear and what’s important to them? Not everyone can understand technical talk, it will fly right over the heads of the audience and attention will be lost, unless of course you're pitching to the technical team at the organisation. Know your audience. Andy also suggested to ‘Get to the point’ and ‘Practice, Practice, Practice.’

The researchers were asked to choose a representative from each team to give a 60 second pitch. They were given 10 minutes to prepare, and they had to address who the team was, the problem and solution, and customers who would be impacted. Andy gave the researchers feedback and then asked them to spend 30 minutes preparing for a 3 minute pitch with the help of guest representatives from industry.

The training was put together to prepare the students for the final presentation evening where 1 student from the team will pitch their findings from the 6-week placement, to their mentors, university representatives and special guests including Hon. Bill Marmion for State Development; Finance and Innovation.

A big thank you to Andy Lamb from Atomic Sky and Peter Rossdeutscher from Innovation Cluster for delivering this valuable session.